The answer was simple: I didn’t have one! The market of reference arrived gradually, with the first families who appreciated our style. “At first people always asked me about my business model. An engaging website whose appeal is its real content and its immediate, fresh approach, which in 2017 became a true brand of furniture and décor. With The Socialite Family, Constance Gennari enters the homes of people and offers us a fresco of a contemporary way of living and dwelling. My Italian friends have shown me the secrets of the city, its architectural beauty and its connections to cinema.” Then I discovered Milan, thanks to my father, a more ‘ascetic’ person, less focused on objects.
TH SOCIALITE FAMILY FONTS FULL
In Paris we lived in a house full of objects, paintings, antique carpets. She always taught me to learn about the origin of pieces, their history and the know-how of the past. I often went with her to auctions or flea markets in Paris. The Socialite Family is a modern family that travels, where the women have kids later in life than in the past, and the approach to upbringing is different than in the past.”Ĭonstance Gennari was born into art and beauty: “I am half French and half Italian, I grew up with my brothers and my sister in Paris and Milan. My mother is a collector who could have been an antiques dealer. A lifestyle that becomes natural, which can be taught and passed down to the next generation.
People who travel and purchase in an eclectic way, mixing design pieces, rare items, family heirlooms. I wanted to show how modern families really live, people who have children and also buy things on the basis of their needs. I wanted to narrate and illustrate homes from a different angle, more like a documentary, avoiding the excessive perfection of glossy shelter magazines. The success story is told by the founder and artistic director Constance Gennari: “The Socialite Family was born on 13 January ten years ago, precisely on Friday the 13 th. Created in 2013 as an online platform to narrate real homes and the stories of their inhabitants, in 2017 The Socialite Family becomes a brand of furnishings, décor and lifestyle, with online shopping and points of sale in Paris, Lyon, Megève, and a corner at Rinascente in Milan starting in February. The Socialite Family celebrates its 10 th birthday.
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